Because it talks
about someone rather than
to someone, writing from a third person point of view (she/he/it) can be distancing. This time around, our challenge is to make a connection. Use a combination of first person (I/we) and second person (you) pronouns, and share your own perspectives with the subject of your layout.
In the layout below, I addressed my journaling to my cousin Shelly, who just graduated from college and is about to embark on her nursing career. As a teacher, I am also in a service-oriented vocation, and so I shared what my experiences have taught me, making a connection between my vocation and hers.
The patterned paper reinforces the message, and vice-versa. I love text paper for this reason -- when it's well-chosen, it functions beautifully as subtext, extending the theme of the layout.